About Me

About Me

My first websites were pure HTML automatically generated by Macromedia Dreamweaver MX hosted on a free web hosting service... they were terrible. We all start somewhere though, and that was the beginning for me. With no true formal training I've come a long way since those days of not even knowing HTML, having worked on and lead e-commerce projects which drove hundreds of millions of dollars annually.



January 2017 – Present • As Director of E-Commerce Architecture I work with our clients and development team to plan performant and scalable e-commerce solutions.

ColourPop Cosmetics

June 2015 - March 2017 • As Sr. E-Commerce Specialist my role was to support the architecture that powered one of the largest and fastest growing e-commerce businesses I have ever seen. Going from newly founded to, according to Alexa.com, hundreds of thousands to millions of page views daily within just a few years.


February 2014 - June 2015WordPress Developer

WooThemes / WooCommerce

March 2012 - October 2013WordPress Developer / Support Ninja